How Can I Start A Makeup Line

Key Points:

There was a large spike in sales with over 64% month-over-calendar month growth in 2020 during the elevation of the pandemic
Keeping beside with the electric current makeup trends is part and package of starting a successful makeup line
Easyship saves users up to 89% off discounted aircraft rates on 250+ couriers for your online makeup store

You've been dreaming nigh it for months or years, and now you're finally set up to take the next footstep and start your own online makeup shop. Just where do you beginning? It tin can be daunting, and we're non going to lie, information technology is going to be a lot of work.

The cosmetics manufacture is heady and bursting with innovation, just it's also extremely competitive, with the large players taking up a large portion of the market place share. Only there are always opportunities if you lot're creative, adamant, and passionate about your dream.

In this article, we'll provide you with an overview of the cosmetics manufacture, and a pace-by-step guide on how to starting time your own makeup store.

To keep you motivated, we will too give you inspiring examples of successful corrective brands that have made it in the beauty space.

01 The Cosmetics Industry in 2022

02 Selling Makeup online, What You lot Need To Know

03 How to Start Your Makeup Line In seven Steps

04 How Much Does It Toll?

05 5 Examples of Successful Cosmetics Brands

06 Time to Accept the Leap and Start Your Makeup Line

The Cosmetics Industry in 2022

Despite a global pandemic, online dazzler brands have witnessed tremendous growth. There was a big spike in sales with over 64% month-over-month growth in 2020 during the elevation of the pandemic.

But fifty-fifty earlier the pandemic, business was booming in the beauty industry. In 2019, the cosmetics industry in the US was valued at $93.5 billion.

And there is a tone of potential going forrard. By 2025, the global dazzler market is estimated to be worth more than than $716 billion.

Selling Makeup online, What Yous Demand To Know

There are several things you demand to keep in listen when thinking of how to start your own makeup lines.

They include:

DTC cosmetic brands: Straight-to-consumer cosmetic brands bring in an boilerplate of 63% in retention acquirement. 1 peachy advantage of starting a DTC makeup line is that it allows entrepreneurs to tell their story, concenter a specific audience or niche, and connect with their customers at a personal level. With a DTC makeup line, you won't have to compete more than on cost but focus on attracting customers with common social values or specific needs. And this is what the modernistic consumer wants, peculiarly Gen Z shoppers.
Underserved audiences: When thinking of how to start your makeup line online, yous need to wrap your thoughts around underserved audiences. Buyers looking for vegan-free makeup, organic makeup, and men's makeup are good examples of these. You demand to think outside the basic and common skincare and makeup products like lipsticks, foundations, and eyeshadows.
Marketplace trends: Keeping beside with the current makeup trends is part and bundle of starting a successful makeup line. This volition help yous tailor your products to run across the current marketplace needs.
You can ever beginning small: Although there is a lot of potential in the global marketplace, you don't have to go global on solar day one. You tin can first in your metropolis, expand to serving your home country, and so starting time selling internationally.

Despite the size of your business, Easyship tin can help you lot streamline your shipping processes and please your customers with local and international shipping solutions.

How to Start Your Makeup Line In 7 Steps

Here is a step-by-pace guide on how to get-go your ain makeup line online.

Choose your niche

Choosing your niche market is the kickoff and the virtually of import thing that you should do when thinking of how to start your own makeup line. If yous want to stand up out, y'all tin can't sell everything to everyone. Do you want to sell makeup designed for men, or do you lot want to commencement an organic makeup brand?

To find your niche, think almost what makeup products you are passionate about. For example, you may be passionate about anti-cruelty, Vegan-gratis makeup, organic brands, or men'due south makeup. Then, practice your research to find which makeup products are in loftier demand in your niche.

two. Sympathize the motivation behind your brand

Understanding what your brand stands for will help you notice your target audience and stand out from the contest. Maybe, y'all might have struggled to discover a foundation that matches your unique peel color, and decide that you should create ane.

You may be surprised to learn that what pushed you lot to think of starting your makeup line is the aforementioned affair other makeup enthusiasts are looking for.

You should also empathize the attributes of your products and the type of ingredients you utilize so that you can hands connect with your audience and help them empathize the specific problem your product is meant to solve.

Related: Shipping Perfume and Makeup: How to Ship Perfume and Makeup Safely

3. Inquiry Your Competitors

Researching your competitors is a great way to spot gaps in the market place. Before y'all launch your ain makeup line, you need to know what the competition is up to, so that you can know what you lot volition be up against.

Study their pricing model, the kind of special offer they have for their customers, their digital strategy, and customer reviews to run across the kind of comments or complaints buyers of their products have.

Also, take a look at their vision, mission, and values to encounter what their brands represent, and the unique values their brands project.

Armed with that noesis, you can arts and crafts a unique make proposition that will assistance you stand up out, and identify other ways to farther differentiate yourself from your competitors.

iv. Source a cosmetics manufacturer or supplier

You will have several choices here. You can choose to piece of work with private-label or white-characterization manufacturers or make your ain products.

If you want to start a individual-label makeup line, you will take to partner with a manufacturer to make custom makeup nether your brand name. One reward of working with a private label manufacturer is the many customization options you lot will have, from the color, fragrance, and packaging of your cosmetics.

A white label, manufacturer, on the other mitt, makes cosmetics products for multiple brands, which y'all tin can rebrand under your proper name to requite your buyers a curated shopping experience.

Both manufacturing options are great and cost-constructive, but working with a private-label manufacturer gives y'all more customization options, which makes your makeup unique and hard to find elsewhere. This can aid you stand out.

You lot can as well choose to manufacture your beauty products on your own. If y'all choose this path, make sure to have the necessary skills and familiarize yourself with your makeup'southward ingredients so that you won't alienation local and international regulations.

5. Vouch for a memorable brand

Now that you have decided how your makeup volition exist manufactured, it is time to create a memorable brand. Your make story and how it makes people feel will determine whether your DTC makeup line volition exist attractive to your customers. Hither, the aim is to create an emotional connectedness with your audience.

As long as your make aligns with your audience's values, brings them joy, and makes them feel more confident, they volition even be willing to purchase your products at a higher cost.

To achieve this, have advantage of every stage and touchpoint in the customer journey. Make certain that your business name, logo, website, marketing materials, messaging and imagery speak to your brand story and project its unique values.

But don't stop in that location! Extend this to the unboxing feel past investing in branded custom packaging and product usage and so that you can delight your buyers when their orders arrive and when using your products.

On top of that, make your branding unique and consistent, and your brand will stand up out and become more than recognizable.

6. Fix your store

This is one of the fun parts of starting a makeup line. Yous can even create and launch your eCommerce store without having to hire a developer.

eCommerce platforms like Shopify, WooCommerce, Wix, BigCommerce, and Squarespace make information technology piece of cake for you to ready and launch an eCommerce shop without any coding experience, and when it's time to start shipping, Easyship seamlessly integrates with all of these platforms.

After setting up your shop, check and test everything to ensure that the purchase experience is polish and everything is working correctly before you launch.

This shouldn't exist a problem because most eCommerce platforms provide you the tools yous demand to test run an order. Take advantage of this to verify your aircraft settings and your checkout page optimization. Also, test to see that your postal service-buy emails are firing correctly.

seven. Market your makeup line

And then far, your makeup line is upwards and running. But buyers won't find you if you don't tell them that you be. This isn't going to be like shooting fish in a barrel, but it pays to play!

You lot need to come up with a digital marketing strategy and a budget to assist put your cosmetics in front of the right customers and send them to your store. Then, choose your marketing channels, based on where your potential buyers hang out online.

A social ad campaign via Facebook, Instagram, or Google is a good identify to begin in the brusque-term. Also, consider partnering with beauty influencers.

But y'all volition besides need to come up up with a long-term marketing strategy to promote your brand organically if you want to win in the eCommerce game. Blogging about your products, unique problems in the beauty manufacture, and how your products assistance solve these problems is a skillful become-to to drive organic traffic.

How Much Does It Cost?

The cost of starting your ain makeup line depends on how you want to kickoff information technology. The cost will be very low if yous beginning from habitation, create your ain products, and bootstrap your growth.

But if you want to manufacture your products commercially from the go-become, and then you lot could require meaning upfront majuscule. For example, Leslie and Joanna, the owners of Vive Cosmetics, started their makeup line with $ten,000.

Here is what Leslie had to say: "Product development is expensive. Nosotros had to start modest, with ane lipstick formula and only five shades."

The cost factors include:

Inventory: yous need to either industry your product line or stock your store through vendors
Marketing: You volition need to build your store website and develop a unique brand identity.
Aircraft: You will need to determine how much it costs to ship your products, which you can determine using the Easyship to aircraft reckoner.

5 Examples of Successful Cosmetics Brands

Don't develop cold feet if you are really passionate nearly starting your own makeup line. In that location are many brands that have successfully launched their DTC makeup lines online, and you tin do it likewise.

Hither are v inspiring examples of successful cosmetics brands that you can emulate:

Vive Cosmetics

This makeup line was founded past Joanna Rosario-Rocha and Leslie Valdivia. Their motivation was to build a cosmetics brand that had roots in their civilisation and customs. With no industry feel, they managed to launch Vive as a side hustle with a pocket-size business organisation loan. They so bootstrapped and Googled their mode to success.

2. India Rose Cosmeticary

Bharat Daykin's motivation was to bring her favorite natural and cruelty-free cosmetics and skincare products together in i place. She launched her brick-and-mortar/online stores where she curates her collections.

three. Redhead Revolution

Kate Loveless was motivated to launch the Redhead Revolution later experiencing some difficulties finding suitable options to arrange her skin complexion and eyelashes. Today, she sells dazzler products like redheads and subtle shade mascaras worldwide.

4. The Lip Bar

We're leaving dry out, cracked lips a thing in the past ✌🏾 TLB Lip Intendance & Shimmer Balms launching tomorrow i.eleven.21 pic.twitter.com/WjvhdacYtr
— TheLipBar (@TheLipBar) January 10, 2021

Melissa Butler, the founder of The Lip Bar, became impatient and frustrated past the lack of variety in beauty. And she decided to practice something about it. That made her quit her task and start her makeup line by making cosmetics from her kitchen. Today, her makeup line is a force to reckon with in the beauty space.

5. Glossier

The Founder, Emily Weiss, started her business as a dazzler blogger. She and then leveraged her weblog following to launch her makeup line - Glossier. She stands out as a peachy example of entrepreneurs who relied on blogging to launch a successful cosmetic line via organic traffic.

Fourth dimension to Take the Leap and Start Your Makeup Line

DTC makeup lines still accept a tremendous opportunity to stand out in the dazzler manufacture. Now that you know how to start a makeup line, why non go ahead and give it a try!

In one case your concern is up and running, you'll need to work with a shipping company that tin can help y'all connect with your growing community. DTC brands and eCommerce entrepreneurs turn to Easyship to streamline their logistics, connect with a global network of couriers and save fourth dimension and money on their shipping.

Sign up for a gratuitous Easyship account to save up to 70% on your cosmetics shipping!

Source: https://www.easyship.com/blog/how-to-start-a-makeup-line

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